Social Media Made Guinness Beer Scarce!
Did social media have a play in the scarcity of Guinness Beer?
Right now, there is a shortage of that fine tasting Guinness Beer. This beer devastation is not from climate change with droughts and floods effecting the barley harvest. Or lack of fresh water. No, the desolate depletion of Guinness Beer was brought on by a marketing campaign which lasted for a few years in the UK, along with a social media hype. The main group devoted were women and Gen Zs. Guinness Beer is getting sold out. “No drops of stout left in my stein me laddies!”
Guinness Beer produced by Diageo for 265 years, limited the purchase on how much British pubs can get. Usually half of their regular orders. One pub owner noted that we must have Guinness for the Six Nation Rugby Championship which kicks off January 31, 2025! These nasty limits only apply to pubs in Ireland, England, Scotland and Wales.
Also, the Irish security stock of Guinness Beer was commandeered for the UK shortage. North America will also suffer from the lack of Guinness in the pubs due to Diageo putting a large shipment on standby. Diageo spokesperson thanked customers for their patience due to the demand at unprecedented levels and working hard to increase the volume.
Arthur Guinness on December 31, 1759, signed a 9000-year lease on the St. James Gate Brewery in Dublin, Ireland. The Guinness Beer was born. Is Guinness still paying 5 cents a month??
This brewery is now owned by Diageo a multinational alcohol beverage maker based in London, England. Out of their over 200 brand names include Smirnoff, Baileys, Captain Morgan and Gordon’s Gin.
Very sad for the Guinness Beer shortage especially for the Six Nation Rugby Championship. Life is life but marketing and social media does not always help.
Update: 35200 pints of Guinness Beer were just stolen due to the shortage.